Cliff Wallace
On Nov. 30, 2006, we had a guest speaker by the name of Cliff Wallace aka"Money is Time". Mr. Wallace is an Local Sales Manager for CW22. His main job is to sell ads to different compaines and etc. Also, Cliff Wallace was dicussing the business of television which intitles the following departments: newtork comp., web element and production(producting ads/programs). Mr. Wallace was talking about the Demographic Market Area and the number of countires included 25 countries.
Some of the research tools used is NSI, QSR, HUT, HVT and CPM. NSI tells how many people are watching. HUT measures the households using television and HVT measures the households viewing television. CPM stands for cost per thousands. Cliff Wallace was talking about the tevelsion viweing which is 60 precent broadcast and the other 40 percent which is cable stations.
Also, he was talking about the tevelsion stations in the RDU area which are the following: WRAZ-50, WRDC-28, WLTL-22 andWTVD-11. Some broadcast cast are the following: WRAL-5 and WNCN-17.
Some of the research tools used is NSI, QSR, HUT, HVT and CPM. NSI tells how many people are watching. HUT measures the households using television and HVT measures the households viewing television. CPM stands for cost per thousands. Cliff Wallace was talking about the tevelsion viweing which is 60 precent broadcast and the other 40 percent which is cable stations.
Also, he was talking about the tevelsion stations in the RDU area which are the following: WRAZ-50, WRDC-28, WLTL-22 andWTVD-11. Some broadcast cast are the following: WRAL-5 and WNCN-17.
